The AIMS Programme has a new logo!
We’re excited to announce that since early this year, we have been updating the AIMS Website with a new colour scheme and layout to match a brand new AIMS logo. We want to share with you the meaning behind the updates, and what they represent for the AIMS community.
So, what does the new AIMS logo mean? And what does the logo represent? We will explain everything here as part of our series "did you know?".
There was no need for an AIMS symbol at first
The history of AIMS – the Asian International Mobility for Students Programme – dates back to 2010 when a pilot project to promote student mobility in the region was launched among Malaysia, Indonesia and Thailand. This was known simply as the M-I-T Student Mobility Programme.
When the name AIMS was first collectively decided by participating Member Countries, there was little to no branding for the Programme other than the name itself. Nevertheless, in 2016 the Programme received a logo. This first design, featured the colours and logo of SEAMEO RIHED flanked at the side by two lines of text that bore the letters ASEAN International Mobility for Students Programme.
This logo continued in use up until 2019 but already there were signs of a need to give a new identity to a programme that had rapidly expanded not only within the region of Southeast Asia but also outwards to Japan and the Republic of Korea. For this reason, the programme would become known as the Asian International Mobility for Students Programme and a new logo was needed.
A new logo for a new decade of AIMS
More than just a design update: The AIMS Programme's new logo stands for mobility in the region and the future.
With the success of the Programme and 10th Anniversary celebrations that took place in November 2019, a potential opened up for a region-wide competition for students to design an identity for the Asian International Mobility for Students Programme for the next decade.
AIMS has become a symbol for deepening regional collaboration and cooperation. Key aspects of the programme, including principles of sustainability and balanced mobility as well as the programme’s supporting mechanisms are represented by three colours of blue, red and green, explains Ms. Benedikta Melania Rahmawati from Sriwijaya University, Indonesia, who designed the logo.
The geography of the region is also demonstrated by the map of Asia that has been tilted and radiates outwards as dotted circular lines, which sit below three graduates demonstrating the expansion of the Programme and the fostering of friendship throughout the region.
A new website and a new way to experience AIMS
Our in-house team has been working tirelessly for the last few months to bring this new AIMS look to life through an updated website, to provide new experiences, including the ability to read our great stories, learn more about other members of the AIMS Community and continue to explore useful content for all stakeholders of AIMS—its governments, its universities and students.